Different niche, same principles: what sales leadership taught me about legal innovation content.

Spent the weekend at my EO forum retreat in Scottsdale.

I got to hangout with🏄🏼‍♂️ Scott Leese over dinner and drinks.

130K+ followers on LinkedIn.

Hundreds of podcast episodes.

A thought leadership platform I admire.

What I didn't expect was how generous he'd be with the playbook.

Over dinner and drinks we got into what it actually takes to execute a thought leadership strategy at scale.

The discipline. The consistency. The willingness to keep showing up when the algorithm doesn't reward you.

A few things stuck with me.

Reach follows reps, not hacks.

Your podcast is your relationship engine.

Trust compounds. You can't shortcut it.

I've built my audience around legal innovation. Scott built his around sales leadership.

Different niches, same principles.

I left with a notebook full of ideas I'm already working into my own approach.

If you're not following Scott Leese yet, fix that.

He's the real deal.

Grateful for the conversation, Scott. Looking forward to the next one.